Amazon, Etsy & Shopify product image size checker
Drop a product photo and get a pass/fail against each marketplace's published rules. Amazon main images need a pure-white RGB 255,255,255 background, the product filling at least 85% of the frame and 1000 px or more on the longest side (1600 px so zoom works). Etsy recommends 2700 × 2025 px at 4:3. Shopify recommends 2048 × 2048 px squares. The check runs in your browser — nothing is uploaded.
Drag & drop a product photo, or click to upload
JPG, PNG, WebP · checked locally in your browser
Nothing is uploaded — the analysis runs entirely in your browser on a canvas.
What size should Amazon product images be?
The main image must be at least 1000 px on its longest side, and Amazon recommends 1600 px or more so the zoom feature works; the maximum is 10,000 px. Size alone is not enough: the main image also needs a pure-white background (RGB 255,255,255), the product filling 85% or more of the frame, and no text, logos, props or hands. Images 2–7 can be lifestyle scenes and infographics.
| Minimum size | 1000 px on the longest side |
|---|---|
| Recommended size | 1600 px or more on the longest side so zoom is enabled; maximum 10,000 px |
| Background (main image) | Pure white, RGB 255,255,255 — off-white and gradients fail the automated check |
| Product in frame | 85% or more of the image area, fully in frame, front-facing, in focus |
| Not allowed on the main image | Text, logos, watermarks, borders, props, hands, packaging that is not the retail unit, multiple views |
| File | JPEG preferred; PNG, TIFF and non-animated GIF accepted; sRGB or CMYK |
What size should Etsy listing photos be?
Etsy recommends 2700 × 2025 px, a 4:3 ratio, with the shortest side at least 2000 px so zoom stays sharp. The first photo is cropped to 4:3 in search results (some placements show 1:1), so keep the product centered with room on every side. There is no white-background rule, and a listing can hold up to 20 photos and 2 videos.
| Recommended size | 2700 × 2025 px (4:3) |
|---|---|
| Minimum for zoom | Shortest side at least 2000 px |
| Thumbnail crop | 4:3 in search results, 1:1 in some placements — keep the product centered |
| Photo count | Up to 20 photos and 2 videos per listing |
| File | JPG, PNG or GIF; sRGB colour |
What size should Shopify product images be?
Shopify recommends 2048 × 2048 px square images; anything above 800 × 800 px enables zoom, and the upload limit is 4472 × 4472 px (20 megapixels) or 20 MB. The rule that matters most for conversion is consistency: use one aspect ratio across the whole catalog so collection grids line up.
| Recommended size | 2048 × 2048 px, square |
|---|---|
| Zoom threshold | Larger than 800 × 800 px |
| Upload limit | 4472 × 4472 px (20 megapixels) or 20 MB |
| File | JPEG, PNG or WebP |
| Consistency | One aspect ratio across the catalog so collection pages line up |
Rules summarised from the marketplaces' published guidelines as of September 2026 and can change by category — always confirm in Seller Central, the Etsy Seller Handbook or the Shopify Help Center.
Frequently asked questions
What are Amazon's main image requirements?
Amazon's main product image must have a pure white background (RGB 255,255,255), show the product filling at least 85% of the frame, contain no added text, graphics, watermarks, props or hands, and measure at least 1000 pixels on the longest side — 1600 px or more so zoom works. Non-compliant main images get suppressed from search.
How does the checker measure a white background?
It samples the outer 2% of pixels around the edge of the image and counts how many are pure white (each channel ≥250). Marketplaces judge whiteness the same way — by the border, not the product. Anything under about 98% usually means an off-white or gradient backdrop that Amazon's automated scan can flag.
How is the 85% product fill measured?
On a flat backdrop, the checker finds the bounding box of every pixel that differs from the background colour and compares its longest dimension to the frame. If your photo has a busy background (a table, a room), coverage can't be measured reliably, so the tool tells you to generate a clean-background version first.
Is my photo uploaded anywhere?
No. The image is decoded and analysed on a canvas inside your browser. Nothing is sent to a server, and the file is discarded when you leave the page.
My image fails the size check — what do I do?
Use the free AI upscaler on this site: 2× takes a 1024 px image to 2048 px, which clears Amazon's 1000 px minimum and Shopify's 2048 recommendation; 3× reaches Etsy's 2700 px width. Upscale after generating or editing, as the last step before upload.
Does Amazon require a white background for every product image?
Only for the main image. The main image must be on pure white (RGB 255,255,255) with nothing but the product in frame. Images 2 through 7 may show lifestyle scenes, the product in use, infographics and text overlays — that is where styled photos belong.
What aspect ratio does Etsy crop listing thumbnails to?
Search results crop the first photo to 4:3 (landscape); some placements show a 1:1 square. Anything near the edges is lost, so shoot or generate at 4:3 (2700 × 2025 px) and keep the product centered with breathing room on all sides.
Selling on Amazon, Shopify or Etsy?
Turn your product photos into studio-grade shots — white-background main images, model try-on, full listing suites. 5 free generations.
You might also need
Get free image tips & tool updates
No spam, unsubscribe anytime.